Cyber-rock
Redesigning the onboarding experience.
[2025]
Web app
B2C
Health and wellness
41K
64%
21%
10X
Redesign of the homepage
Overview
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Services
Art Direction, Web design, Motion Design.
Client name
Executive Agency.
Team
Gill Sans, CEO, Bonnie Moore, Creative VP, Norm Jones, Jr designer.
Dynamic content recommendations
The homepage adapts to each user by highlighting content based on their past activity. If someone often reads about productivity, they’ll see more of it—keeping the experience personal and engaging.
User-specific layout variations
The interface adapts to each user by reordering or prioritizing sections based on their browsing patterns. This creates a layout that feels more intuitive, relevant, and easier to navigate.
Personalized experiences that drive conversions
The platform tailors each user’s journey by learning from their interactions—adjusting content, layout, and calls to action in real time. This not only makes the experience feel more relevant and engaging, but also guides users toward meaningful outcomes, ultimately boosting conversion rates.
Stats
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
New users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
More content consumption
on average compared to users who only interacted with text, making it a valuable tool, and an asset to a company in hyper growth.
Subscription boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
Final observations
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.