Hearth & Co.
Overhauling the navigation system.
[2023]
Web app
B2B
Music
41K
64%
21%
10X
Redesign of the homepage
Overview
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Services
Art Direction, Web design, Motion Design.
Client name
Executive Agency.
Team
Gill Sans, CEO, Bonnie Moore, Creative VP, Norm Jones, Jr designer.
User-specific layout variations
The homepage adapts to each user by highlighting content based on their past activity. If someone often reads about productivity, they’ll see more of it—keeping the experience personal and engaging.
Dynamic content recommendations
The interface adapts to each user by reordering or prioritizing sections based on their browsing patterns. This creates a layout that feels more intuitive, relevant, and easier to navigate.
Personalized experiences that drive conversions
The platform tailors each user’s journey by learning from their interactions—adjusting content, layout, and calls to action in real time. This not only makes the experience feel more relevant and engaging, but also guides users toward meaningful outcomes, ultimately boosting conversion rates.
Stats
By focusing on a personalized user experience, the homepage has become a more engaging, relevant, and productive entry point that successfully guides users through an experience that feels uniquely theirs.
New users
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
Subscription boost
Users exposed to the voiceover feature had for subscriptions compared to those who did not have access to the feature.
Engagement Increase
Implementing the voiceover with users spending more time exploring content and completing more actions per session.
Final observations
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.